What Is The Right Pitch For Selling A Resale Property?

At a time when the market is full of new constructions, it might look like a difficult task to sell a secondary or a resale property. However, a right marketing pitch can help you find a buyer soon enough. What all should it include?

Ready to move

First and foremost, investing in a resale property means the buyer can shift to his new house as soon as the official work is complete. This is the unique selling point of your property and should also be the striking note in your whole pitch. If you vacate the property and give it a fresh new look through fresh painting, etc., before showing it to prospective buyers, it would help you even more.  The buyer knows that the house is totally ready for him to move in. But, there are also other advantages of doing that. A vacant house presents before a buyer the opportunities that lie ahead. If you are still living here, the buyer's vision will be limited; he would look at it as it is presented.

Know it all

Buyers have to invest a lot of time in finding out about the property and the neighbourhood when they invest in a new property.  In a new project, everyone is without a clue and work towards finding out the good and bad points about the property and the surrounding area. This is another advantage the seller of a resale property has.  Assuming you have lived here for a considerable time and know all about the property, you are the best judge of its merits. Make a list of all the advantages that this property would offer a buyer when he starts living here. This does not apply to the property but also to the neighbourhood. You could also narrate in detail future prospects of the property.

Things in place

It is obvious that this is not the first time that you will be making a property transaction — You bought this property and now you are in process of selling it. In that lies another advantage. You are familiar with the drill and know what to do. Buyers will find this quite helpful. Apart from that, this gives you another advantage. Before selling the property, you will keep in place all the documents for a faster conclusion of the deal. This will further hasten up the process.