Your Dream Home Is Online, Because Guess What, Internet Understands You Better

Today, an exhaustive amount of information is at everyone's finger tips. Internet has shrunk the world and connected people in ways unimaginable before. Yet, Google has not eliminated distance in many ways.  Skilled labourers still flock to metropolises and executives fly all over the world to work out business deals. But over the years, something has happened that goes beyond distances. It's the story of brands embracing change and reinventing themselves. In Google's case, its prototype self-driving cars and mobile phones have already hit the markets. By revising identities and broadening product portfolios, brands can achieve goals their initial products may not have intended to explore. But at the heart of it all lies their quest for building products that talk to consumers and fulfil their most dire needs.

The coming together of PropTiger.com and Godrej Properties for 'The Big Happiness Festival' too addresses the need of home buyers in India to find homes that match their expectations and budget without an exasperating search that makes home ownership look like a daunting task. 

In addition to this, the festival is also a space where old world meets the new, in many ways. It's a platform that symbolises a change that's sweeping the world of real estate with home buyers being the winners. Today, more than ever, brands are personal and the online festival is a telling example of it.

For over a century, Godrej's locks and safes have protected India's wealth. For decades, Godrej's refrigerators have preserved the freshness of our food. Its products have made us safe and comfortable inside our homes. But until recently, Godrej wasn't into building homes. Godrej Properties Limited was set up in the 1990s and was the first real estate firm to earn ISO certification.

Today, as online sales in India boom, Godrej Properties and PropTiger.com take a joint step towards simplifying homebuyers' journey. 'The Big Happiness Festival', the online home shopping festival that opened on September 7, showcases flagship projects from Godrej Properties exclusively on PropTiger.com and offers great deals and ease of booking homes online.

But what's intrinsically personal is the offerings it makes. Many believe that it is hard to replicate the home buying process in the online world, as buying a home is an extremely personal decision and a highly sensory experience. However, contrary to popular belief, online real estate portals like PropTiger.com do not make the home buying process impulsive, mechanical or impersonal. Strange as it may seem, offering a unique, personal experience is precisely what PropTiger.com is all about. 

The online real estate portal today displays more personalised listings than real estate brokers traditionally have. On PropTiger.com, users can filter homes according to their preferences in location, size, specifications, amenities and price range. They can also find out the safety and livability index of a neighbourhood. Real estate brokers will find it very tough  to recommend such a wide range of properties that fit in so well with your preferences. In some aspects, algorithms are much more efficient than human minds. But, this does not make the process any less personalised. 

Real estate developers need to be credible, like Godrej Properties, to be able to sell homes online. Online consumers expect real estate developers to divulge the end price of an apartment unit and every relevant detail that is pertinent to their home buying decision. In the real world, though, builders may keep such information private to a large degree. When more developers list properties online, the real estate in India develops better and become sophisticated. Transparency in the selling process becoming more of a norm offers home buyers more options tailored to their personal needs and preferences.

Interactive maps and applications are personalised services too. Unlike the run-off-the-mill brokers, PropTiger.com also offers video clips and one-on-one conversations with users. 3D and 4D rendering of properties on PropTiger.com helps consumers visualise the apartments they would like to shortlist without even leaving their office desks. Prospective home buyers can even visualise the view from the balcony of apartments they want to buy, an important aspect that aids their decision-making.

It is true that even when buying online, home buyers must visit banks, property sites and government offices. But, at every step of the home buying process, PropTiger.com's experts offer personal assistance. Unlike government bureaucrats and mortgage lenders, we recognize that home buyers have unique needs. Online buying and selling processes truly answer human needs.