Housing.com unveils 7th edition of Happy New Homes 2024

Over 50 million property seekers are expected to explore the latest edition of its flagship online property show.

February 16, 2024: Housing.com, the country’s leading PropTech firm, proudly announces the launch of its highly anticipated annual online property event, Happy New Homes 2024. Set to run virtually from February 15 to March 31, this edition promises to be the most expansive yet, with participation from leading developers across 27 cities in India.

Building on the resounding success of previous editions, Happy New Homes 2024 aims to captivate over 50 million property seekers, offering them an unparalleled opportunity to explore a diverse range of housing projects, spanning from megacities to tier-II and tier-III markets. This virtual extravaganza showcases the latest advancements in technology, providing consumers with a seamless and contactless home-buying experience.

Amit Masaldan, Chief Revenue Officer at Housing.com, expressed confidence in the event's success, stating, "We anticipate Happy New Homes 2024 to set new benchmarks in terms of audience engagement and sales, marking a significant milestone for consumers navigating the real estate market. With the evolving landscape of home buying, our focus remains squarely on empowering consumers with an unparalleled experience, offering them not just a platform, but a trusted ally in their property journey.”

Masaldan further added, “Through HNH 2024, we're not only showcasing an extensive range of properties but also pioneering innovative solutions that cater to the evolving needs and preferences of modern homebuyers. From seamless virtual tours to exclusive offers and financing options, we're committed to ensuring that every consumer finds their dream home with utmost convenience and confidence. As we continue to redefine the online property landscape, our ultimate goal is to make the journey of finding a new home as joyful and fulfilling as the home itself."

In a significant development, Canara Bank joins as the Title Sponsor for Happy New Homes 2024, further enhancing the event's prestige and value proposition. 

Satyanarayana Raju, MD & CEO, Canara Bank, said, “A home is an abode of dreams and love, it remains a cherished aspiration for many in India. Fueled by a growing young population and robust economy, the housing market is expected to grow continuously in the coming years as well.” 

Raju further added, “As one of the leading Public Sector Banks, Canara Bank always passionately aligns with the Government of India's initiative of 'Housing for All.' Demonstrating unwavering dedication, we have spearheaded the provision of credit to aspiring homeowners via our dedicated Retail Asset hubs across India, streamlined online instant in principal sanction platform, extensive branch network and strategic engagement in diverse events and campaigns for the benefits of our existing and prospective customers.”

"In our continuous efforts to enhance our Home Loan outreach program, we are delighted to announce our association with Housing.com as an exclusive banking partner for this campaign. By leveraging Housing.com’s Happy New Home'24 initiative, Canara Bank seeks to facilitate the realization of millions of Indians' dreams of owning a home nationwide. Aligned with our corporate ethos of 'Together We Can,' we are excited to pioneer new paths to success by becoming a trusted Banking partner in the aspiring buyers' journeys towards their dream homes", elaborates Raju.

The event boasts a stellar line-up of prominent developers, including Ashwin Sheth Corp, Kalpataru Group, Shaligram Developers, Nyati Group, Bhavisha Properties, and many more. With over 4,000 developers and channel partners showcasing their projects, buyers can expect an extensive array of choices tailored to their preferences.

Exciting offers from participating developers add to the allure of Happy New Homes 2024. From exclusive payment schedules to substantial discounts and prizes, buyers can avail themselves of a multitude of incentives. For instance, Sri Sai Nandana Royal in Bangalore offers semi-furnished flats with unique payment plans, while Fortune Heights in Kolkata presents the chance to win a car with every booking.

This year's event is set to surpass expectations with a dynamic omni-channel marketing campaign targeting a wide audience. With a strong presence in popular reality and sports programs like Big Boss, Indian Idol, and India’s bilateral cricket series, Housing.com aims to maximize visibility and engagement across diverse demographics.

Key highlights of Happy New Homes 2024 include the introduction of innovative products such as "Housing Stories" for mobile visibility and "Audience Maximizer" for enhanced retargeting capabilities. Coupled with a visually stunning webpage design, the event promises an immersive browsing experience for users, reinforcing Housing.com's position as India's premier property destination.

For more information and to explore the latest offerings, visit the Happy New Homes 2024 webpage on Housing.com.

Note: Cities covered under HNH2024 - Mumbai, Navi Mumbai, Thane, Pune, Bengaluru, Chennai, Hyderabad, Noida, Gurgaon, Delhi, Faridabad, Ghaziabad, Kolkata, Ahmedabad, Vadodara, Jaipur, Lucknow, Bhopal, Indore, Nagpur, Nashik, Chandigarh, Goa, Coimbatore, Vijayawada, Visakhapatnam and Bhubaneswar.