How Makaan & PropTiger Complement Each Other

Online real estate company PropTiger's 2015 acquisition of Makaan.com is a study in how the joining of hands of two players with different fortes can change the market dynamics for the better.

Backed by global media giant NewsCorp, PropTiger is a leading digital real estate marketing and transaction services provider. It acquired Makaan.com, an online property listings company, with an aim to create a comprehensive online platform that will offer end-to-end real estate solutions to home buyers, developers, property advisors, banks and private equity investors.

“PropTiger.com and Makaan.com will provide homebuyers with a powerful online real estate platform to guide them through the early stages of home search and identification and all the way until they have the keys to their dream home,”Dhruv Agarwala, co-founder and chief executive, PropTiger.com, had said after the completion of the acquisition process.

From helping in shortlisting the right set of homes by offering a wide array of listings to providing personalised services like site visits, price negotiations, documentation, home financing, registration and post-sales services, the new entity has changed the way property transactions are done in India.

As Anupam Mittal, co-founder, Makaan.com, said, “Makaan's listing ability combined with PropTiger's transacting ability is a game-changer in this space. The days of pure listing companies may come to an end, because users don't want to be left fending for themselves and care about solving their problems.”

Makaan.Com currently has over 200,000 property listings with over 40,000 listed property advisors across 50 major Indian cities. By joining hands with Makaan.com, Proptiger.com is able to leverage Makaan's huge consumer presence and strong brand image.

What's there for buyers?

With Makaan and PropTiger coming together, home buyers now have the biggest database of real estate information and can enjoy end-to-end property purchase services online. For example, Makaan.Com helps a buyer during the property search process. Once a buyer decides on a property, Proptiger.Com comes into the picture. The platform assists from the very beginning of the process till the end. To enhance the buyer's experience further, Proptiger.Com is heavily investing in building online tools to make the process much faster and clearer.