Branded Homes-The Address Of Ultra-Luxury
We live in an era where brand means luxury and status. Rich and authentic brands have penetrated into our lifestyle and has made us look for uniqueness and distinctiveness in everything we buy. We want our shoes to be from Jimmy Choo, apparels from Versace, bags from Louis Vuitton and sunglasses from Maui Jim. So why wouldn't we want our homes to be branded too?
The concept of branded homes has become a trend in the Indian luxury housing segment. Gone are the days when people were happy with swimming pools, jacuzzi, well-set play areas and gymnasiums. The niche buyers are now looking for something that rises above level and this is where the concept of branded homes takes shape.
Builders, tying up with international lifestyle and hospitality brands, are launching ultra-luxury projects where the buyers can avail of highly advanced international facilities. Supertech has tied up with Armani- the Italian fashion brand- and launched its brand new project Supernova in Noida. Ireo, tying up with Hyatt Hotels, launched Grand Hyatt Residences.
Moreover, some of the developers have also roped up bollywood superstars wives to design the projects. Glitterati designed by Gauri Khan and One North designed by Twinkle Khanna are some such projects. Endorsements by international celebrities like Maria Sharapova and Michael Schumacher also appeal the buyers.
Here are some of the branded homes you must have a look at:
Supertech- Supernova
Tying up with the world-renowned brand Armani, Supertech has launched India's tallest mixed-use development project-Supernova- in Sector 94, Noida. It consists of two grand residential towers- Nova East and Nova West, Aurora VIP Mall, Astralis Office Towers and Spira. Furnished with exquisite accessories, fabrics and lamps by Armani Casa, Supernova is the address for an ultra-lavish lifestyle.
Panchshil- Trump Towers
Located in Kalyani Nagar, Property in Pune, Trump Tower is an astounding project by Panchshil Realty. Developed in association with Donald J. Trump, this is the first Trump branded tower in the country and has set a new paradigm in the real estate market of India. The project offers international amenities and would also have a fitness centre by John Abraham. The name 'Trump' itself defines the highest level of excellence and super luxury living.
Brys Buzz
Brys Group coming into collaboration with Lamborghini has launched its brand new project- Buzz in Sector 150, Noida. The interiors of this 81 storeyed building have been designed by Tonino Lamborghini Casa. Offering 270 degree picturesque view from each of its flats, Bryss Buzz has been embellished with unique features like multi-cuisine restaurant, air ambulance facility, sun decks and helipad.
As a rising trend, branded homes create a differentiation in the market crowded with all kinds of projects. Since these projects are meant for the niche clients, they are giving exorbitant returns to the developers also. Experts say that it is a recession proof market and is expected to rise in future.
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